Reuzel Beard Balm is crafted with shea butter and argan oil. So you can soften your beard. And protect the skin underneath. Keeping a beard healthy is harder than it looks, gentlemen. Reuzel Beard Balm is just the trick. Massage it in and your beard will instantly smell great and feel soft. More important, this beard softener will help your beard stay healthy at its roots, so you get less itching and beardruff.